The number of Chinese video users is constantly increasing year after year, this number is also due to the booming of smart phone users and the booming of the digital era.
The video marketing is becoming more and more efficient, especially due to the efficiency of large-scale video platforms such as Tencent video, iQiyi, Youku, Tiaotiao, Souhu, Bilibili, Haokan, etc. It is not only about watching movies, short films or music video clips. You can deliver a message, target a customer, engage your customer and make them buy. The video is an all in one tool; utilizing visuals, text and audio, that is the reason why it is a really efficient tool.
Digital marketing, it’s called online marketing, refers to all marketing strategies that occur on the internet. It works mainly under a firm’s business strategy plannings, and elaborate marketing operation with internet users. This contains the paid advertising of various media channels, as well as free internet traffic value, including SEO optimization, search engines, content marketing, social media, company website, influencer marketing, video marketing and content viral marketing to interact with current and prospective customers. Company can achieve a better input-output ratio digital marketing strategy, or adjust the follow-up marketing ideas according to the effect feedback.
Digital marketing assists you to reach a lot of audiences and prospective consumers in China. It differs from the traditional TV or journal methods with many restrictions. In China, there are one billion internet users and almost every one has a smart mobile phone. They spend average more than 2 hours on PCs or smart phones to check various of news, leads, videos, shopping, and more every day. If you are doing with Chinese business, so digital video marketing is fast way to target the prospects who are most likely to purchase your products or services. Additionally, this is often more cost-effective than traditional media advertising, and enables adjustment based on the marketing conditions.
There are some benefits of digital marketing:
Digital video marketing is measurable with multiple indicators.
Digital marketing rapidly raises the emerge of your brand and products.
It’s easier to adapt and change a digital marketing strategy.
Digital marketing can improve the quality of your leads and conversion rate.
You can engage potential customers at every stage with digital marketing.
Digital marketing is more cost-effective than traditional marketing methods.
We specialize in the localized Chinese marketing services and help your business succeed in China. Our team is always ready to help. If you’ve got any questions, just send us an email and tell us your needs, or fill out the contact form. We promise to get back to you quickly.
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