Almost every internet user use search engines in China if they want to find some information, Unfortunately, it’s not Google, Yahoo or Bing. In China, Baidu, 360, Sougou, Shenma search engines are more popular. And Baidu is the second largest search engine in the world, and held around 80% market share in China’s search engine market.
The Baidu search engine should not ignored with digital marketing in China. Besides its search function, Baidu is also a large and comprehensive platform, including Baidu marketing system, B2B mall, Baidu post, documents, Baidu video, image, cyclopedia, etc. We can make multiple digital marketing strategies via these channels of Baidu search to engage more potential Chinese customers and improve your brand popularity.
Digital marketing, it’s called online marketing, refers to all marketing strategies that occur on the internet. It works mainly under a firm’s business strategy plannings, and elaborate marketing operation with internet users. This contains the paid advertising of various media channels, as well as free internet traffic value, including SEO optimization, search engines, social media, company website, influencer marketing, video and content viral marketing to interact with current and prospective customers. Company can achieve a better input-output ratio digital marketing strategy, or adjust the follow-up marketing ideas according to the effect feedback.
Digital marketing assists you to reach a lot of audiences and prospective consumers in China. It differs from the traditional TV or journal methods with many restrictions. In China, there are one billion internet users and almost every one has a smart mobile phone. They spend average more than 2 hours on PCs or smart phones to check various of news, leads, videos, shopping, and more every day. If you are doing with Chinese business, so digital marketing is fast way to target the prospects who are most likely to purchase your products or services. Additionally, this is often more cost-effective than traditional media advertising, and enables adjustment based on the marketing conditions.
There are some benefits of digital marketing:
Digital marketing is measurable with multiple indicators.
Digital marketing rapidly raises the emerge of your brand and products.
It’s easier to adapt and change a digital marketing strategy.
Digital marketing can improve the quality of your leads and conversion rate.
You can engage potential customers at every stage with digital marketing.
Digital marketing is more cost-effective than traditional marketing methods.
We specialize in the localized Chinese marketing services and help your business succeed in China. Our team is always ready to help. If you’ve got any questions, just send us an email and tell us your needs, or fill out the contact form. We promise to get back to you quickly.
E-mail: Info@euobiz.com
English
French
German
Spanish
Portuguese
Russian
Japanese
Arabic
Hindi
Indonesian
Italian
Javanese
Korean