Little Red Book (Red, Chinese named Xiaohongshu 小红书) was founded in 2013, Little Red Book (Red, Xiaohongshu) was built to be a platform primarily focused on User Generated Content, where users could share reviews and their experiences to help others with their purchasing decisions.
Little Red Book is a community-based e-commerce platform with over 450 million registered users mainly residing in first-tier cities.
According to the information publicized by Red, the platform has over 100 million monthly active users, 450,000 new posts generated daily, and exposure to over 10 billion pieces of content daily. It is prevalent among Generation Z users born in the internet era who rely on social media as their primary source of information. It has around 83% users of 18 to 34 year old and 90% users are female.
Perfect platform to improve brand awareness. Compared to “traditional” advertisements, content on Red appears more trustworthy for Chinese millennials. It is an ideal place to create word of mouth and increase brand awareness, especially for smaller or less well-known brands. Brand can use Red as a part of a marketing plan, instead of just leveraging it as a cross-border e-commerce platform, for example to detecting the latest interests from young consumers in China.
Chinese social media platforms are totally different from the western social media. While Facebook, Youtube, WhatsApp, LinkedIn, Instagram, Snapchat and Twitter continue to dominate the western world, China has seen the emergence of many innovative new social platforms, such as Wechat, QQ, Weibo, Douyin, Kuaishou, Bilibili, Xiaohongshu, etc. These Chinese social websites have hundreds of million users.
In China, the 5G mobile network and the popularization of smart phones are rapidly developed. There is almost one billion smart phone users in China. Chinese people on average spend more than 5 hours on the internet per day. They spend an average of more than 2 hours on social media platforms. Additionally, a study shows that more than 40% of Chinese use 3-5 social media applications per day.
According to the related report, the Chinese internet population was around 989 million in 2020 and 160 million 5G mobile users, 89% of world 5G users. And mobile phone user accounts are over than 1.6 billion in 2020. As the world’s largest online community continues to grow, Chinese social media platforms have become popular marketplaces to reach Chinese consumers. With the diversification of China’s social media ecosystem, various social media applications have brought a deeper impact to Chinese consumers’ lives. More and more brands have also been using social media as a major marketing method for brand advertising activities.
For brand marketing, understanding the various Chinese social media platforms is crucial to engage with Chinese customers. The social media usage with hundreds of million active users in China is huge. The business value of Chinese social media for brand marketing and ROI is significant.
We can help you better interact with Chinese consumers where they are most engaged.
Many years of experiences in executing organic and paid social media strategies in China.
We can help you navigate China’s social environment, helping you apportion your budget in the most effective channels possible.
We can support your China social strategy in key areas.
Social media-buying on Weibo and WeChat
Analysis and reporting in Chinese or English
We specialize in the localized Chinese marketing services and help your business succeed in China. Our team is always ready to help. If you’ve got any questions, just send us an email and tell us your needs, or fill out the contact form. We promise to get back to you quickly.
E-mail: Info@euobiz.com
English
French
German
Spanish
Portuguese
Russian
Japanese
Arabic
Hindi
Indonesian
Italian
Javanese
Korean